Monetizing Conversational Chatbots
Business leaders are rapidly embracing chatbots as the next big change to grow on the web and in 2019, they saved an average of US$300,000 from their chatbots, with the greatest impact occurring across sales, support and marketing teams. According to Forbes, chatbots increased sales by an average of 67%, with 26% of all sales starting through a chatbot interaction and 35% of business leaders said chatbots helped them close sales deals.
The top 5 industries that are benefitting from chatbots include real estate, travel, education, healthcare and finance (collect.chat 2019). With so many industries evolving, it’s time to grasp a better understanding of chatbots and how we can use them to increase sales and revenue growth.