FOR MARKETING TEAMS · CAMPAIGNS · DEMAND CAPTURE · ATTRIBUTION
You already pay for the attention. imBee turns it into conversations in one governed inbox, then shows which front door produced the customer. Broadcast to the audience you own, capture the demand you are paying for, answer the comments on your posts, and greet the visitors already on your site.
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Cited industry benchmarks.
The demand leak
Three places marketing budget turns into attention that never becomes a conversation you can follow up or report on, each of them in a different tool.
A chat opens, but nobody knows which campaign, ad set or ad paid for it. The platform never learns which chats became customers, and revenue that closes after its attribution window is never credited.
A launch post or reel collects questions and buying signals for hours. Answering each one twice, publicly under the post and privately by DM, is work nobody has time to do by hand.
Someone reads your pricing page for the second time this week and closes the tab. There was no invitation to talk, and no way to reach them afterwards.
How it runs
Marketing configures the conversion, the comment rule and the greeting themselves. Broadcast to your opted-in audience runs from the same place, and every conversation lands in the same governed inbox, with its source attached.
Connect your Meta account once and imBee pulls the full ad catalogue. Attach a conversion flow to any ad in three steps: choose the lifecycle stage, form submit or template send that counts as a conversion, and the matching Meta event fires from then on.
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Pick the post, the reel or every post on the Page, then decide whether every comment or only the ones matching your keywords triggers the public reply and the private DM. The post is previewed beside the rule, so nothing runs on the wrong one.
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Write the greeting, choose the pages by URL rule, and add the visitor conditions: time on page, returning visitor, visit count or exit intent. The live preview shows exactly what the visitor will see, and office hours and agent availability gate every show.
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Teams that want branching, delays or a call out to a CRM extend the same flow in the workflow builder without starting again.
What each front door delivers
Each one turns a moment of attention into a conversation with its source attached, then reports on what it produced.
Connect your Meta account once and imBee pulls your full Click-to-WhatsApp ad catalogue, including paused ads and ads with no traffic yet. Attach a no-code conversion flow to any ad in three steps. Every inbound chat then carries the campaign, ad set and ad that paid for it, and when a lead converts imBee sends the event back to Meta through the Conversions API, so delivery optimises toward buyers rather than clicks. Reconciled ROAS counts the revenue that closes after the platform stops counting, shown beside the platform figure.
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lower cost per lead, optimising for leads rather than conversationsMeta experiment, 116K campaigns, Nov 2024
lower cost per purchase, optimising for purchases rather than conversationsMeta global study, H2 2024
trust a business more when they can exchange messages with itKantar for Meta, 2025
A follower comments on your post or reel. The campaign replies publicly under the post and sends the link, coupon or answer by private DM, inside Instagramās one-reply, seven-day window, which imBee enforces for you. Up to five rotating variants stop a busy thread reading like a bot, and a test send shows you the exact DM before anything goes live. Every commenter who replies becomes a contact, and the thread lands in the shared inbox with the originating post beside it.
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nearly 7 times as likely to qualify a lead when contacted within the hourHarvard Business Review, 2011
want to message businesses the way they message friends and familyKantar for Meta, 2025
feel frustrated when messaging is not offered as a way to contact a businessKantar for Meta, 2025
On pricing, checkout and product pages the widget opens the conversation, targeted by URL rules, time on page and visitor behaviour such as returning visits or exit intent. Greetings appear only when an agent is actually available. When nobody is online the same campaign offers to continue on WhatsApp instead of a dead end, so an anonymous browser becomes a reachable contact. Frequency caps and per-visitor dismissal rules stop it behaving like a pop-up.
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One campaign, three visitor states: the greeting when an agent is online, the reply routed to your inbox, and the offline offer to continue on WhatsApp.
of online shopping carts are abandoned, averaged across 50 studiesBaymard Institute, 2025
as likely to qualify a lead within the hour versus after a dayHarvard Business Review, 2011
say waiting on hold is a waste of timeKantar for Meta, 2025
Use cases
Nine plays teams run on the module, grouped by what they are trying to do: attract the demand, convert it in the chat, and prove what it produced.
The ad opens a conversation instead of a landing page, and the order is placed in WhatsApp while the offer is still front of mind.
Entry is a comment. Every matching comment gets the public thank-you and the private entry DM, whether the reel draws three hundred comments or thirty thousand.
Comments asking the price, the link or the size get the payload by DM in seconds, inside the platform private-reply window.
Clinics, advisers and showrooms book consultations in the chat that the ad started, so the cost of a booked appointment is a number you can actually see.
Exit intent on the cart or checkout page triggers a save offer, frequency-capped so returning visitors are never nagged.
Visitors comparing plans get a greeting at the moment of doubt, shown only when a live agent can actually answer it.
Retargeting ads reach lapsed customers, and every closed deal fires a conversion event, so the platform learns who actually buys.
Comments landing at two in the morning are answered at two in the morning, and each commenter becomes a contact with the conversation already open.
Outside office hours the widget offers WhatsApp instead of a dead end, turning an anonymous browser into a contact you can reach tomorrow.
Percentages are cited research, sourced at the foot of this page. The remaining figures describe how the product behaves.
The benefits
Most campaign tools stop at the send. Marketing teams need the conversation that follows, the contact it creates and the revenue it produced, in the same place and under the same controls as the rest of the inbox.
Reconciled ROAS counts revenue that closes after the ad platform stops counting, shown beside the platform own figure, so finance and marketing read the same number.
Comments, ad clicks and website visits are answered by campaign rules rather than by someone watching a feed, and only the conversations that need a human reach one.
One private reply per comment, the seven-day window, per-visitor cooldowns and business-hours routing are applied by the product, not left to a checklist.
Conversion flows, comment campaigns and greeting campaigns are configured by the marketing team. Teams that want branching, delays or CRM calls extend the same flow in the workflow builder.
A commenter, an ad click and a website visitor become the same kind of governed contact in the same inbox, under the routing, roles and retention controls you already run.
Comments received, DMs sent, new contacts, failure reasons, greetings shown and greetings suppressed are all reported per campaign, so a review can check the work.
The full toolkit
Available on the imBee platform today. Plan availability is confirmed during scoping.
Marketing capabilities shown. The same account also carries service, sales and automation tooling on the same inbox.
Today, and with imBee
What changes when ads, comments and website visits arrive as governed conversations instead of anonymous traffic.
Rollout
Three new demand sources means more inbound on purpose. Sequence them so the team is never underwater.
Attach a conversion flow to your highest-spend Click-to-WhatsApp ad. Attribution and conversion signals start on budget you already spend.
Run a keyword campaign on your busiest post format. Tune keywords and cooldowns from the event log before widening coverage.
One Live Chat Campaign for returning visitors, office hours only, answered within seconds.
Watch suppressed greetings, DM failure reasons and funnel drop-offs. Widen coverage as the team keeps pace.