WhatsApp Business is a separate free-to-use app with a different logo and is specifically made for businesses. It provides the most basic communication tools for micro and small businesses such as one-to-one chats and group chats. While the WhatsApp Business account can operate on the same phone, it needs to be tied to a separate phone number. It is usually recommended to use a dual SIM card to manage both personal WhatsApp and Business accounts to keep contact lists separate for compliance purposes.
The WhatsApp Business account can add an image, operating hours, a website, and physical address to their profile to represent their business. WhatsApp offers many business tools to streamline and manage conversations such as QR codes which are used to help initiate a direct chat with their business.
Broadcasts are mass text message campaigns that can be sent to a large number of customers and can be a great marketing supplement when used right. However, broadcasts are limited to 256 contacts at a time, and there’s another catch – the recipients must be manually selected from the contacts list and they must have the business’s phone number saved to receive the broadcast. Otherwise, the company can send out an unlimited number of messages to those 256 contacts.
There are three kinds of automated messages available to speed up your conversations – Greeting messages, Away messages, and Quick replies. Utilize saved answers to serve as automated responses to inquiries outside of working hours.