Converting Your CS Operations Into a Revenue Center Through Conversational Engagement

Even as the pandemic slowly eases itself away from our lives, businesses have decided to continue to stick by their remote and online communications. But much to many’s disappointment, this has led to an increase in team collaboration and productivity issues for corporations.

 

Almost all businesses in this day and age have incorporated Instant Messengers (IMs) for work, but a vast majority of those businesses have yet to delve into the untapped potential of utilising IMs as anoptimised corporate tool to facilitate operations and customer relationships.

 

Since 2016, enterprises have been hit with a major shift in customer communication behaviour, as seen from their many customers turning to online platforms to meet their various support requests. However, IMs were never designed for business communications. With the sheer amount of enquiries versus a low employee ratio, many customers have reported bad user experience, miscommunication, low team productivity and long periods of idle time. Users were also faced with the question of security risks and unknown data management pathways.

 

imBee is a SaaS for collaborative inbox and customer conversational engagement. It centralises instant messaging channels such as WhatsApp, WeChat, Instagram Direct, Line, and Facebook Messenger into one team inbox. imBee connects customers with your internal teams on instant messaging channels. We offer team collaborative tools including assigning agents and teams, ticketing and an internal team chat.

 

We make your team work like a team on a safe and secure platform certified with ISO 27001. Our customer successful stories come from Finance & Banking, Luxury Retails, Health & Wellness and many other named enterprises in Asia.

 

How We Approach the First Step to Revenue Operations

Businesses, whether small, medium or large, are forever bound to the promises of providing the highest quality of customer services and after services to boost sales and retain customer satisfaction. In order to execute these objectives and increase revenue operations, imBee has taken to recent research done on the impact of Covid’s recession on the retail industry which illustrates customers’ increased drive for convenience and contactless transactions.

The livelihood of retailers rely on the trust between their customers and other stakeholders. As customers are unlikely to invest in blanket advertisements, imBee provides personal recommendations with our collaborative inbox integrated with CRM Intelligence, to open a door and let in smooth flowing conversations between external customers and internal teams. The higher percentage of inquiries via instant messaging brings in more upsell opportunities for all businesses.

 

Our Experience in Customer Conversational Engagement

The rise of conversational commerce takes workflow automation to new horizons. imBee’s chatbot automatically detects keywords to answer the most frequently asked questions. Chat tickets are then auto-assigned to respective agents who can monitor and manage all conversations in a centralised box, showcasing improved internal communication flow and team collaboration. All conversations can be exported for reporting, performance review and compliance purposes.

 

One of our enterprise clients with over 300 subscribed users across sales, marketing, operation and CS departments, have seen users switch to IMs by a factor of 2.3, forming a 25% engagement rate from customers replying to campaign messages and an additional 30% in total enquiries; all with the help of imBee’s collaborative inbox.

 

What is the Importance of Conversational Engagament?

The rise of conversational commerce takes workflow automation to new horizons. imBee’s chatbot automatically detects keywords to answer the most frequently asked questions. Chat tickets are then auto-assigned to respective agents who can monitor and manage all conversations in a centralised box, showcasing improved internal communication flow and team collaboration. All conversations can be exported for reporting, performance review and compliance purposes.

 

One of our enterprise clients with over 300 subscribed users across sales, marketing, operation and CS departments, have seen users switch to IMs by a factor of 2.3, forming a 25% engagement rate from customers replying to campaign messages and an additional 30% in total enquiries; all with the help ofimBee’s collaborative inbox.

C-Suite Magazine | Read the full article (P.24-25 | Sep 2022 Issue): https://lnkd.in/gp_f7KT4